The CEO’s Framework
to Get Marketing Off Your Plate
(Without Losing Control)
Make 2026 the year you finally have a results-driven marketing doer
that delivers impact....
NOT marketing that goes nowhere.
LIVE on Zoom
Friday, 12 December 2025
12 PM AEST

The CEO’s Framework to Get Marketing Off Your Plate (Without Losing Control)
Make 2026 the year you finally have a results-driven marketing doer
that delivers impact....
NOT marketing that goes nowhere.
LIVE on Zoom
Friday, 12 December 2025
12 PM AEST







Has your business been doing well… but behind the scenes everything feels duct-taped together?
Do you know you need a structure, a system, and your software sorted, but haven’t been able to make it happen?
Are you spending wasted hours figuring out what to post or email next because there’s no clear marketing framework?
Do you feel frustrated by missed opportunities because no one owns the numbers?
Are you stuck in another cycle of busy marketing with little ROI?
Do you feel like you’re the only one who knows what’s going on in your marketing, even though you have a VA or team?
Is your marketing team also wasting hours, missing opportunities, and repeating the same busy cycle because there’s no framework directing them?
This masterclass is perfect for:
CEOs, founders, and business owners with marketing VAs or small teams
Those tired of doing everything themselves but not ready to hire a full marketing manager
Leaders who want structure, systems, and measurable results, not more noise
Anyone ready to turn confusion into clarity and chaos into consistency
This masterclass is NOT for:
VAs or freelancers looking for marketing tips
Business owners who aren’t ready to let go of control
Anyone expecting a Canva tutorial, this is strategy, not templates
⚠️ We love VAs, but this one’s for their boss.
Because leading marketing isn’t about doing more, it’s about building the system that makes everyone more effective.

How to identify the real gaps in your current marketing system

How to know if you have the right “marketing doer” or how to find one you can grow into a unicorn

The characteristics of a true Marketing Unicorn (and how to develop them in-house)

The simple delegation and system framework that stops the hire–fire–rehire cycle

How to lead marketing strategically, not manage it tactically

The 6 core areas that drive visibility and sales: Google, Social Media, Lead Gen, Email, Partnerships, and your Website.

The 6 S’s behind every high-performing marketing machine: Strategy, Systems, Software, Support, Skills, and Soul.
Imagine this...
You get to spend more time with your partner, more time with your family
You get to travel more.
You step outside all the manual elements of marketing.
You even have the space to prepare your business for sale.
All because your marketing finally runs without you.
You open your dashboard on Monday morning and instead of chasing updates, you see data-driven results, leads tracked, conversions measured, and campaigns improving every week.
Your VA and team aren’t just doing marketing anymore, they’re driving sales-focused activities with clarity and purpose.
You know exactly what’s being done, why it matters, and how it’s performing.
No more “what’s going out this week?”
No more last-minute Canva rescues.
Just confident leadership and consistent momentum.

Marketing That Runs Without You
Build systems and confidence so results keep rolling in.

A Team That Delivers, Not Depends
Empower your VA to perform with clarity and purpose.

Freedom to Lead, Not Micromanage
Step back from the doing and focus on growth.

If you’ve ever felt trapped between micromanaging every post and losing control of your marketing altogether… this masterclass is for you.
Most CEOs don’t know what to delegate, how to structure marketing, or how to tell if it’s a people problem or a process problem.
It’s the blind leading the blind, full calendars, constant content, and a marketing effort that still circles back to you.
This live masterclass will change that.
Chantal Gerardy is an award-winning marketing strategist and founder of Online Business Marketing.
With over 15 years of experience, she helps CEOs and their teams create marketing systems that deliver real results, without ads or micromanagement. Known for her clarity and practical frameworks, Chantal empowers business owners to lead with confidence, consistency, and purpose.
If you’ve ever wondered whether to replace your VA
or just refine your system…
we’ll show you how to know for sure.
You’ll learn a simple audit
to tell if the issue is people (wrong skills or fit)
or process (no structure or direction).
Because hiring a new person without fixing the system
is like swapping drivers when the car’s out of fuel,
the result’s the same.
AI can make your marketing team more productive, or make everything sound robotic.
In this masterclass, we’ll show you, the CEO/business owner, how to integrate AI tools into your marketing systems in a way that elevates creativity, not replaces it.
You’ll learn the exact role you play in guiding your VA or marketing doer to use ChatGPT effectively, so your content stays strategic, human, heartfelt, and on-brand.
You’ll walk away with a simple, repeatable AI-in-your-marketing process you can hand straight to your team…
so they can continue creating content that sounds like you, not like an AI.
Because when the CEO leads well, the team implements well, and the whole marketing system becomes smarter, stronger, and more soul-led.
Every month
without a clear marketing framework costs you:
>> Wasted hours figuring out what to post or email next
>> Missed opportunities because no one owns the numbers
>> Another cycle of “busy marketing” with little ROI
>> And the frustration of being the only one who knows what’s going on
When you fix this...
marketing becomes predictable, scalable, and
finally...
off your plate.
Join this free live masterclass and learn how to:
-> Have clarity and confidence in your marketing
-> Create a marketing system that drives results
-> Empower your team (without losing control)
1. What if I don’t have a VA yet?
That’s completely fine. This masterclass will help you build the foundation first. You’ll walk away with the clarity, systems, and leadership tools to grow into a team that supports you, not drains you.
2. I already have a marketing manager, is this still for me?
Yes. Even the best team needs direction. You’ll learn how to lead strategically, measure what matters, and build a structure that keeps your team accountable and aligned with your bigger vision.
3. Will this be too technical for me?
Not at all. Chantal makes marketing systems simple, human, and easy to follow. You’ll gain practical tools you can immediately apply, no tech jargon, just clarity and confidence.
4. How is this different from other marketing trainings?
Most trainings teach how to do marketing. This one teaches you how to lead it. You’ll learn the CEO’s Framework that transforms random activity into a consistent, results-driven marketing machine.
5. I’m too busy. Will this really be worth my time?
If you’re too busy to fix your marketing, this is exactly where you need to be. One focused hour now will save you countless hours of wasted effort later, and give you back control.
6. Is it really free?
Yes, 100% free. No hidden catches. You’ll leave with a framework you can use immediately to bring structure, confidence, and results back into your marketing.